About the Event About the Event. Pinkwashing is a term we coined in to describe a company or organization that claims to care about breast cancer, but at the same walk for cure breast cancer makes or promotes products linked to the disease. With close to 60 events across the country, this inspirational fundraiser is the largest single-day, volunteer-led event in Canada. Komen has long been criticized for their small percentage of investment in research funding. Avon has long been targeted by activists to remove from its cosmetics cancer-linked ingredients like methylparaben, a chemical that has been found to increase breast cancer risk and interfere with breast cancer treatment.
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About the Event About the Event. If you want to be sure your time and money are truly making a difference, here are four easy questions to ask before participating in or donating to a breast cancer walk: With 1 in 8 Canadian women affected by breast cancer, it continues to be the most commonly diagnosed cancer among Canadian women. This information should be easy to find, especially as some walks require people to raise a large amount of money to participate. Organizations promote their corporate sponsors as genuinely caring about women with breast cancer.
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Close Select A Hope Lodge. Pinkwashing is a term we coined in to describe a company or organization that claims to care about breast cancer, but at the same time walk for cure breast cancer or promotes products linked to the disease. But Avon Products, the multi-billion dollar cosmetics corporation behind the foundation, uses chemicals in its makeup that are linked to an increased risk of breast cancer. Since the first breast cancer walks began in the s, they have become one of the most common ways for people to try to do something about breast cancer. Event Information Event Information.